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Design and Industries Association
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Design and Industries Association : ウィキペディア英語版
Design and Industries Association

The Design and Industries Association is a United Kingdom charity whose object is to ''engage with all those who share a common interest in the contribution that design can make to the delivery of goods and services that are sustainable and enhance the quality of life for communities and the individual."''
==20th century==
Shortly before the Great War there was a growing awareness, among British designers, of the extent to which German industrial design had taken the ideals of the Arts and Crafts movement (that had originated with William Morris and others in Britain in the late 19th century) and had successfully moved these into the age of mass, mechanised, production. The German Deutscher Werkbund organisation's Cologne exhibition, held before the outbreak of war in 1914, had been visited by many of those designers, architects, retailers and industrialists who were later to found the Design and Industries Association.〔Rebels Against Commercial Ugliness, Peyton Skipworth, Apollo Magazine, Jan 2008〕
In March 1915 an exhibition of German manufactures was held at Goldsmiths' Hall in London. Shortly afterwards a meeting under the chairmanship of Lord Aberconway led to the foundation of the Design and Industries Association (DIA), with the express intention of raising the standard of British industrial design, under the slogan of "Fitness for Purpose".〔
DIA promoted its ideals through lectures, journals and exhibitions. Exhibitions included:
* 1920 ''Household Things'' - Whitechapel Gallery, London
* 1942 - 1945 ''Design Round The Clock'' - travelling
* 1953 ''Register your Choice'' - Charing Cross Underground Station
The journals published varied through the period and included:
* 1932 ''Design In Industry''
* 1933 - 1935 ''Design for Today''
* 1936 ''Trends in Everyday Life''
In its early years there was considerable tension between the attachment of some members to the principals of the Arts and Crafts movement and the desire to promote the clearly 20th century outlook of the Modern Movement.
Having been heavily involved with the British government's Utility Scheme in the Second World War, DIA had campaigned for the greater involvement of government in the promotion of good design.〔From Solving Problems to Selling Product, Andrew Jackson, University of Brighton〕 Ironically, DIA itself was to be somewhat eclipsed by the foundation of the government funded Council for Industrial Design, now the Design Council, in 1944.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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